Have you ever been put down or let down by others? Just because you dream a little bigger or a little different than others? If you think you are reaching a point where everything else seems Negative, do not worry as you are not alone! We hereby bring you a brand that represents those that have positive dreams but was looked at disapprovingly by others.
Negative is born as a fashion brand by its founder "Nigel Sparks", who has a strong belief that everyone should be proud of who they are. As a young man himself, through school and college, he has always been put down by others due to his big dreams and even teachers never believed that he would ever make it big, but it was all these challenges that made him a stronger and made him an improved person. As the saying goes, “What doesn’t kills you, will only make you stronger.”
This brand fills up the gap for all the youth out there who shares big dreams but never really understood why people reject or deny them. Hence, Negative is also a movement, forming a community within the youth of the society in order for them to encourage each other to share their trials, tribulations and help each other to continue to build their dreams from scratch.
To the naked eye, people may find this streetwear brand like any other, but at a closer look, the fashion apparels are accessories that represent each member of the community that shares a part of the movement. A movement so strong that it would tell the world, these youths are not afraid to chase their own dreams and even if others think they will never make it big, they are set to "Prove Em Wrong".
The message of reaching out to motivate each individuals dream in the movement is passed around and proudly worn on the designs of each apparels. A brand like Negative does not just say what it will do, but does what it says. Now this differentiate Negative from others and this community will not give up in encouraging others and the public that they too can, Prove Em Wrong!
